Providing certain rewards or benefits to candidates for attending job interviews or accepting job offers may be a significant competitive advantage for the employer. The following tips were published on ERE.net by John Sullivan, a renowned HR adviser from Silicon Valley, and a professor of management at San Francisco State University.
How to increase participation in job interviews
- Offer gift vouchers of a value that will cover the candidates' transport costs to the place of the interview.
- Offer free samples or discounts on your products.
- Cover meal costs. Organise a lunch interview or invite candidates for lunch after the interview.
- Ensure as comfortable interviews as possible. You can offer a video conference at the time of the candidates' lunch break or arrange a meeting outside their working hours.
- Inform candidates beforehand if they already meet all your criteria to avoid their fear of being rejected.
- Ensure that the interview is offered to the candidate directly by their future manager instead of a recruiter.
- If the candidates are currently working for someone else, pay the costs of their wages lost due to attending your job interviews.
How to increase the number of job offers accepted
- Offer a bonus of up to half the monthly salary for accepting the job offer.
- Surprise the candidate with something unexpected that you have not previously mentioned in the offer.
- Allocate a budget for the candidate's educational activities in the first year of working for you.
- Add a salary increase option after a certain period of time (for example, six months) in the employment contract.
- Show the candidates profiles of their future colleagues and make sure these people are directly involved in the interviews.
- Ask on what criteria the candidates will decide whether to accept the job at your company or somewhere else. Modify your hiring process to meet all these criteria.
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