"Candidate experience" is a term used to describe how candidates perceive the recruitment process of specific companies, regardless of whether or not they are ultimately selected by them. The recruitment process allows people from outside an opportunity to take a peek inside the company, which is why the recruitment and selection process plays an important role in the company's overall employer brand. The way candidates feel after going through the process significantly affects how the company is perceived by outsiders and how happy successful candidates will be there. So here are some tips on how to improve the candidate experience and enhance your recruitment process.