Company culture is not only a scheme written somewhere on a sheet of paper all employees are expected to know. It is a set of all working standards, values and patterns of behaviour which are applied in the course of everyday work. It should be familiar not only to the current staff but also to the potential future employees. In short, to reach new talented people, the company should promote its culture also in the world outside.
There are many ways of communication of the company’s culture. The Internet is one of the easiest and, at the same time, one of the most neglected. The following three tips for the online promotion of the company’s culture were published by Recruiter.com server.
1. Start a company blog and regularly update it
You can use a blog to publish experiences from the company’s life. Moreover, through a blog, you can not only present interesting employees, teams and projects but also express recognition and show off your company’s successes. At the same time, you can communicate with potential employees by publishing professional articles or opinions from your field of business or by offering recommendations or hints of how to be successful at an interview in your company.
2. Be active on social media
Set up the company’s profile on Facebook, Twitter and LinkedIn. Comment on what is going on in your company. Make use of photographs and videos. Establish contacts with real people and guide them to share your content.
3. Maintain attractive content of the “about us” section on the company’s web
The presentation of the company on its website should not contain only empty phrases about its foundation or excellent services. It is often this section which creates the first impression. It shows how creative you are and what particular people constitute your team.
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