During the process of recruiting it is not only important that the candidate impresses you, but also that you make a good impression on the candidate. Unsuitable communication with potential employees can deprive you of many good applicants. Everyone who advertises vacant positions should realize that recruiting is a process which is selective on both sides.
That is why the Talent Management website suggests five tips on how to better engage candidates for your vacancies.
Focus on the visuals
The website with job offers from your company should not depend solely on text. You should try to use appropriate visuals and design which will catch the attention of the type of candidates you would like to apply for the vacant position. Humans perceptually process visuals much faster than text alone, so adding images or video to the offer will enhance its effect.
Everybody likes to play
A completely new method in the hiring process is the use of gaming techniques. A suitable game (be it a quiz or a flash game) may serve to both inform the candidate, in an entertaining way, and allow you to get a basic idea about the applicant.
Seek the most suitable candidates
A good way to do this is to have the database of candidates divided according to qualifications, position, or their stage in the hiring process. In this way, individual candidates may be offered those vacancies that are most suitable for them.
Mass e-mails are passé
A mass-produced confirmation email does not present a good impression of your company. By inviting the candidate to join you on Twitter or LinkedIn you can provide him or her with information about the process development.
Engagement through the interview
There are no limitations on how to make an interview non-traditional. These methods do not necessarily have to incur an extra expense. For instance, if you invite the applicant to dinner, you may distinguish yourself by, let us say, giving the candidate a private tour of your company.
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