Smart employers wishing to recruit the best talents can no more rely only on job postings. They develop relationships with potential employees through their employer branding strategies. That has several advantages over the traditional job ads:
It is cheaper
Publishing content to promote a company is now possible for a fraction of a job ad price, especially when you have internal writers and promoters of your texts. The better eg. your website appears in search engines, the more potential employees will visit it.
You will get rid of lazy people
Good employer branding can gain the attention of the best talents and get them to focus on active communication with your company. You will then not have to deal with candidates whose only activity is to send a general cover letter and resume.
The longer the better
Employers branding can be compared to wine that matures over the years. The best talents are looking for information on the internet and well consider to what employers to join. Long-term reputation is therefore crucial.
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