HR departments can solve some of the most acute problems being experienced by many companies. Talent and skills shortages can be effectively tackled when HR professionals understand that they must do more than the traditional HR’s role is thought to be. They need training to become proficient in new areas, such as marketing or structuring work models for better management of employees. They also need to become experts in supply and demand on the job market.
An article on the onrec.com website states that, according to the ManpowerGroup’s Annual Talent Shortage Survey, HR departments must be able to adapt to the current situation, which is marked by increasing talent shortages.
Attracting and retaining talent
One of the key insights of the survey is that the HR profession is changing rapidly and becoming significantly broader. HR professionals now more than ever must be experts who are able to secure the right balance of skilled talent in order to help their company meet its business targets. They have to be able to offer market intelligence based on relevant data and research. Only then will they spot any disproportions between business goals and the company’s workforce capabilities.
HR marketers
HR must learn how to segment and target possible hires. Branding, messaging and image of the company are new tools for preventing the company from suffering a severe talent shortage. Companies need to align their policies accordingly: they need to offer opportunities for growth and building a career. Every leader now has to be empowered and held accountable for the development of their subordinates.
Designing work models
HR departments have to learn how to mobilise and unleash the potential of both current and future employees. Work will be done more often by freelancers and similar workers because permanent employment is no longer the best option for an increasing number of companies and individuals.
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