Companies which want to attract the best talent need strong employer brands. How is such a brand created and how can you strengthen it? To improve your employer brand, you first need to know its weaknesses. An employer brand audit will help you find out. Recruiter.com recommends focusing on the following areas of employer brand assessment.
1. Your company website
Think about what your site actually says about your company to potential job seekers. Does your team look friendly and your working environment comfortable? Strive for maximum authenticity and discover how easy it is for people interested in working for you to find the website's career section.
2. Your company in the media
Check whether your company is presented in other media in the same way as on your website. You can start by searching for your company on the Internet and in the press.
3. Job offer ads
Aren't your job offers too generic and boring? Evaluate the extent to which they specifically describe both requirements for the positions and the benefits of your corporate culture. Next, focus on how easy it is for those who read the advertisements to contact your recruiters with possible questions.
4. Experience of applicants
Do you really know how pleasant it is for job applicants to go through your recruitment process? If they don't make the effort to describe their negative experience with you in a highly visible place, you often learn nothing about their frustration. Try to establish regular inspections when current employees will go through the same process as job applicants.
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