Články z oblasti vzdělávání a poradenství

A novelty or a new trend?

Marketing planning should ideally be able to recognize what novelties are likely to disappear in a…

How to sell your marketing strategy to the sales department?

In order to achieve a continuous inflow of customers, their loyalty …

Product differentiation

Products can be differentiated from competition based on quality, service or price. There is a…

SEO: Don't forget to optimize your press releases

Most of the media today is published on the Internet, and you certainly have a press release section…

Segmentation strategy: The need for a regular revision

Have you tested creative, slogans, calls to action, and your conversion rates are still stagnating?…

A new feature on LinkedIn: Follow company

LinkedIn announced the launch of a new program that allows following a particular company. This…

How to drive up Microsoft share price with marketing?

Microsof t's share price has fallen by about half since late 1999.  Mashable.com explains that…

How much is SEO?

In December 2011, a research was conducted among SEO consultants and agencies focused on web…

Two-thirds of U.S. marketers believe in success through SEO

Based on the U.S. report by Valpak and the Cox Media Group, businesses are optimistic regarding…

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