The professional social network LinkedIn announced the results of the second year of its study called Talent Trends. The aim of the study is to discover the attitudes and opinions of talents at various stages in the process of finding a job. The talents in this case were represented by a sample of more than 20,000 LinkedIn users from 29 countries who were working at least part-time at the time of the survey. The survey was conducted in February and March 2015.
Do you want to know how to reach talented professionals, even if they are currently working for someone else and not actively looking for a new job?
Three key findings of the LinkedIn Talent Trends 2015 study
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70% of the global workforce are passive talents. (Compared with 2014, talents are more active in online job searches by 5%.) |
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Talents search for new jobs online and rely on their networks of contacts. |
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Compensation plays the most important role in the final decision of whether to accept a job offer. |
If you want your job offer to catch the attention of the talents you are looking for, follow these five steps.
1. Focus on the right channels
Talents look for jobs mostly on job boards (60%), on professional social networks (56%), via personal recommendations (50%), on corporate websites (40%), in professional groups (23%), in search engines (23%) and via online advertising (20%).
2. Include the most important information right at the beginning
When talents are first contacted with a job offer, they are most interested in the responsibilities of the role (69%), the reason you got in touch with them (64%), salary range (52%), seniority of the position in the company (45%), corporate culture (33%) and corporate mission (33%).
3. Cooperate with managers
At personal meetings, talents most often want to meet their potential manager (53%). Only 8% of talents are interested in meeting with a recruiter. After the interview, they expect to have answers to their business-related questions (49%). They also expect the interviewer to contact them again later (46%). Forty-six percent want to speak with corporate leadership representatives and 41% want to feel the corporate culture.
4. Stay in touch
Fifty-nine percent of talents want you to contact them whenever you know something new about a previously discussed offer. However, 42% prefer to be contacted only if there is an extension of your original offer (42%). Seventy-seven percent want to hear the good news over the phone, and 65% want to know the bad news via e-mail.
5. Focus your final offer on salary and flexibility
When making their final decision whether to accept your offer, the majority of talents consider compensation (49%), opportunities for further development (33%) and work-life balance (29%). Ninety-four percent of talents accept a job offer faster when they are contacted directly by their potential boss.
The results of the global study as well as individual reports for each participating country can be read or downloaded on this page.
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