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Which industries will die because of lack of customers? When there is a new generation, things can change. Today, members of generation Z (people who were born during the mid-1990s to the early 2000s) are the new customer…
Is your business really customer-focused? When you are in a field with more than one supplier, the only thing that…
Study: The impact of company names on their economic results Can a company's name affect its economic performance? This was the question…
Digital reinvention of your business (2/2): Digital transformation The previous article described how you might approach changing the business…
Digital reinvention of your business (1/2): What consultants advise In order successfully to change your company into a digital one, you need…
Start-ups that make it: Two French stories Here are some valuable reflections articulated by two founders of two…
Business online: Responsive website design For a website to be considered responsive, it must look and work the same…
Understand your customers: ask the right questions in customer surveys Anyone who is interested in what customers think should know how to prepare…
Why startups fail: Marketing is getting it wrong (2/2) The previous article explained why marketers should become more involved in…
Why startups fail: Marketing is getting it wrong (1/2) Poor application of the obligatory four Ps is often lethal for a startup.…
Getting agile: digital innovators competing with banks The strength of the agile approach is that it is iterative and…
Innovations and their origins Most innovations happen when someone attempts to find a quick fix to a…
Gender stereotypes (2/2): Brilliance is not enough The previous article described how women are no less able at negotiating…
